Shopping with Impact

Change Starts Here

Shop guilt-free! Each purchase directly aids animals in need, promoting love, care, and kindness globally.

Unite for a Purpose

Transforming Lives Together

Discover Pawing it Forward: a community-driven mission dedicated to transforming lives, one pet, and one heart at a time.

Join the Pawing Revolution

Together We Thrive

Be a part of something bigger. Join us in revolutionizing animal welfare, one pawprint at a time!

 At Pawing it Forward, we believe in the power of giving back and making a positive impact on the world. We’re not just a shop; we’re a community of animal lovers, change makers, and philanthropists on a mission to make the world a better place for all creatures great and small.

We are a registered non-profit company based in the heart of Gauteng, South Africa. Our online shop is dedicated to offering a wide range of high-quality pet products and accessories that not only enhance the lives of your beloved pets but also help support various animal charitable causes.

Every purchase you make with us goes towards creating a brighter future for those in need.

Our commitment to giving back knows no bounds. We are dedicated to making the lives of less fortunate animals better but also to help educate on animal care, offering help with sterilisations, food and support where it is needed the most. With your help, we can make a meaningful difference in countless lives.

Why choose Pawing it Forward

Quality Products

Discover a carefully curated selection of pet products, from toys and treats to grooming essentials and more. We only offer items that we would proudly use for our own pets.

Philanthropic Impact

Every purchase you make directly contributes to charitable initiatives. We believe in the power of collective action, and together, we can create a better world.

Community Connection

Join a community of like-minded individuals who share your passion for pets and social change. Connect with us and other Pawing it Forward supporters on social media and at local events.

Nationwide Distribution

While we’re based in Gauteng, our commitment to spreading kindness knows no bounds. We ship our products throughout South Africa so that anyone, anywhere can be a part of our mission.

rescue pet of the month


Kingsley was a rescue kitten who was underweight and needing some tlc when he went to his forever home but as you can see he takes his rehabilitation very seriously and has been working on achieving his ultimate floofy weight. 

We love happy rescue stories. They make us happy when we see your rescues happy. Please email us about your rescue baby and we’ll feature them on our FB page with one rescue pet named as rescue of the month on our website. 

Join us in our journey to Paw it Forward and create a brighter future for all. Shop with purpose, shop with heart.